You Feel the Itch for More? Don't Ignore It.

You know the feeling. That quiet itch for something more. That voice that says, “This isn’t it—but I don’t know what is.” In this powerful episode of What the Shift, Gia sits down with Xenia Ambatzoglou, former corporate executive turned co-founder of womenowned88—a fashion-meets-advocacy brand built to empower women to own their stories, businesses, and futures. After nearly two decades in financial services, a sudden career shift forced Xenia to confront what so many high-achieving women ignore: the quiet ache for more. Instead of chasing another role, she built something of her own—from scratch—and turned one forgotten moment in women’s history into a cultural movement. Together, we explore: What to do when life kicks you out of your comfort zone The itch for reinvention—and why so many women silence it The untold story behind the 1988 Women’s Business Ownership Act How to stop trying to “do it all” and start building with support The power of owning your voice, even if it shakes This isn’t just a story about career change. It’s about finally listening to the part of you that knows you’re meant for more. Tune in now and get inspired to stop ignoring the itch—and start making shift happen. Grab your 1988 merch today: womenowned88.com