You have to build differently this time.  episode artwork

EPISODE · Jan 2, 2026 · 50 MIN

You have to build differently this time.

from Jai Butler • The Digital LeadHer Podcast · host jai butler 🚀

Big and shallow audiences are becoming worthless in this new interest based era. Stop selling products from a static grid and start selling through a narrative. People want to shop your system and your lifestyle rather than just a single item.Deep and intimate micro communities are where the real money is being made. The algorithm now rewards interest graphs over who you happen to be friends with. Join the Soul Stackers Writing Intensive: https://stan.store/thedigitalleadherofficialThank you Cocoa | Boundaries In Beauty, harlie celine | art & pov, GoddessTMarie, Calandra, B Harmony, and many others for tuning into my live video! Join me for my next live video in the app. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedigitalleadher.substack.com/subscribe

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You have to build differently this time.

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