You know what’s worse than churn? A 23-slide deck no one opens.

🎙️ This Week on Behind the BriefIn this episode, I sat down with Richa, a B2B content marketer who’s worked with early-stage teams and scaling GTM functions — and knows exactly where good content goes to die (hint: in enablement folders no one opens).This one’s for marketers and PMMs who’ve ever written “the perfect one-pager”… and watched it vanish into Google Drive.🔍 Here’s What We Covered:* Why sales enablement often misses the mark — and how to fix it* The difference between content that educates vs. content that moves* Retention vs. upsell — and how marketing needs to support both* How Richa ties content performance to revenue metrics* What storytelling looks like when it's strategic (not fluffy)💥 Favorite Quote“You know what’s worse than churn? A 23-slide deck no one opens.” – Richa🎧 Listen or Watch the Full Episode:🎙 Listen on Apple & Spotify📺 Watch the full video episode on YouTube → 📣 Before You GoIf you’ve ever stared at a finished piece of content wondering, “Now what?”This episode will give you the clarity (and frameworks) to build content that’s actually used — not just shipped.→ Drop your thoughts in the comments: What's one tactic you've used to get more mileage from your content?And if you liked this breakdown, hit subscribe to get future episodes and insights straight to your inbox. Get full access to The PMM Brief at pmmshruti.substack.com/subscribe