You LVLY F*cker: Appealing to the Millennial Customer | #024

In this episode of Add To Cart, we are joined by Hannah Spilva and Verity Tuck, Co-founders of gifting business, LVLY. From backgrounds in advertising, Hannah and Verity are now turning over in excess of $3m with LVLY, delivering amazing posies in beautiful jars with heart warming and slightly cheeky messages on them.  In this chat you will hear how they solved the ultimate challenge with flower delivery, their top tips for attracting and keeping millennial customers and how Hannah’s Christmas was ruined by providing some exceptionally good customer service.Links from the episode:LVLYStartrackZappo’s Pizza StoryAje’s Success with Shopify Plus (sponsored)Packaging Solutions from Signet (sponsored)Questions answered in the podcast include:How did you solve the challenge of delivering such a delicate product using the traditional postal method?What marketing channels have worked best for you?What are the key factors when appealing to the millennial customer?This episode was brought to you by…  Shopify PlusSignetAbout your co-hosts:Hannah Spilva from LVLYHannah is an expert in brand building and digital marketing and has developed award winning work for global brands including Adidas, Uniqlo and Kmart. Having spent over 10+ years in the advertising industry, Hannah is highly creative and renowned for bringing immense energy and exceptional problem solving skills to everything she does. Originally from the UK, Hannah arrived in Australia in 2009 to lead the digital offering for global agency network, McCann Erickson. Verity Tuck from LVLYVerity is the Co-founder and COO of LVLY, Australia’s most disruptive flower gifting company. With more than 12 years of client and project management experience in the digital space and now over 5 years of running her own business, she’s obsessed with innovating new ways of operating the business that’s insanely useful and effective. Email [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community