EPISODE · Apr 13, 2025 · 19 MIN
又买户外品牌！安踏为啥收购狼爪？
from LOUD.
安踏又又又又完成了收购！很多年轻人已经对狼爪这个品牌没有什么概念了，曾经它也是户外品牌的第一梯队。近况不佳的他们被安踏收购，反而是有了再次起航的机会。然而从安踏的角度，在旗下已经有 Salomon，Kolon，迪桑特，始祖鸟等诸多户外（或拥有户外品类）品牌的情况下，安踏依然选择收购狼爪，这背后到底是什么原因呢？这一期就和大家好好聊聊。在小宇宙查看该单集文稿
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又买户外品牌！安踏为啥收购狼爪？
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