You Make the Drug. They Own the Patient

Indian pharma’s digital health partnerships probably did more to strengthen the e-pharmacies than to strengthen pharma. Tata 1mg. PharmEasy. Apollo 24/7. These platforms now own the patient data, the refill relationship, and increasingly the first point of contact for health decisions. The manufacturers who supply them own... a shipment record.Are the quick remedies enabled by digital platforms keeping patients away from doctors? If the answer is yes (and the OTC market data suggests it is) then the physician-centric commercial model has a structural problem that no number of wellness apps will solve.Full breakdown in this episode — which companies did what, what they said, and what actually happened. Listen in! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mypharmareviews.substack.com