"You need to be able to tap into your own story and find confidence in it." – Georgina Rutherford

Dive into my interview with Georgina Rutherford, co-founder of Personally, an agency focused on building the personal brands of experts across all sectors—which, of course, means that she has a lot of experience with what works and what doesn't on channels like LinkedIn.Watch the full conversation to find out:How to build a personal brand strategy and keep thought leaders engaged throughout its executionThe pressure to create using AI (as if not doing so is taboo), and how to counter itThe importance of intentional writing, and how to foster it in your collaboration with thought leaders of all levelsThe concept of company-wide personal branding strategies, and how to build themWhat thought leadership really means, and what it’s notHow to counter the fear that stems from sharing one’s thoughts publiclyThe dos and don’ts of leveraging LinkedIn as a personal branding platformAnd much, much more.P.S. If you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.