You Need to Know This Principle to Pick a Jury, with Bo Fraser

"Bad is stronger than good" is a widely cited principle in social psychology – and one that trial consultant Bo Fraser has built his jury strategy around. “You're not going to win them with, ‘We're the good guy and here's why’ story,” Bo explains to host Ben Gideon. Bo considered a career in marketing before earning a PhD in social psychology and joining his mother at the consultancy firm she founded, Trial Psychology Institute. Tune in as he delves into “bad vs. good” and other psychological themes that plaintiffs’ lawyers can leverage to pick the best jurors. Results speak for themselves: He and Ben recently worked together on a case that won the highest injury verdict in Maine history. “Getting that news about that record-setting verdict, that was a highlight of my 2025 for sure,” Bo says.Learn More and Connect☑️ Bo Fraser | LinkedIn☑️ Trial Psychology Institute☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram☑️ Rahul Ravipudi | LinkedIn | Instagram☑️ Panish Shea Ravipudi LLP on LinkedIn | Facebook | YouTube | Instagram☑️ Subscribe: Apple Podcasts | SpotifyProduced and Powered by LawPodsSponsored by SmartAdvocate, Hype Legal, Expert Institute, Filevine, and Steno.