EPISODE · May 3, 2018 · 40 MIN
You Need to Segment Before You Can Automate
from OfficeHours.FM
Chris Lema is the Vice President of products and innovation at the hosting company Liquid Web. He spends his time building out WordPress offerings and WooCommerce hosting. In this episode, we discuss how to segment your audience by their behaviors and interests, and the importance of segmentation before automation.
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You Need to Segment Before You Can Automate
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