You NEVER Want to Give a Discount in this Business Scenario

Apply for The Personal Trainers Business Incubator: https://zakkcolburn.typeform.com/to/UDoxri Instagram: https://www.instagram.com/zakkcolburn/ YouTube: https://www.youtube.com/c/ZakkColburn/videos The Journey Podcast: https://open.spotify.com/show/6T4hYvQB8CAVzpXn6tLzVm My Book Cutting Strings on Amazon: https://www.amazon.com/gp/product/B0933MQRCZ?pf_rd_r=AKKS5XHRQV63Z1FVP9A7&pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&pd_rd_r=972d9327-8a84-44ca-9bb1-a1fa78ec2cf2&pd_rd_w=oYdeY&pd_rd_wg=RZ2Xw&ref_=pd_gw_unk I recently had a client ask me when it was appropriate to give a  discount on his coaching program. The specific question was, “How much of a discount should I give someone  when they say the program is too expensive?” And this is the wrong way to use a discount. You NEVER want to give someone a discount when they say the program is  too expensive, because they don’t see the VALUE in your program. If this is the case and they don’t see the value in your program use  that objection and present the program better, go deeper into why the  program is one of the best and show more examples of the people that you  have helped. You can also break the payment up into monthly payments so that you are  still getting the total amount, not giving a discount, and helping the  prospect. If you ever get a Value objection, look at your program and figure out  what it might be missing so that you can add it and make the cost worth  it to the prospect.