EPISODE · Oct 6, 2021 · 13 MIN
You Probably Weren't Hit By an Algorithm Update
from Content and Conversation: Organic Growth Insights from Siege Media · host Ross Hudgens, Drew Page, Siege Media
Show Notes: 00:20: Drew coins the term “algo-holic” 00:30: Why you probably weren’t hit by an algorithm update 2:01: How brands with good reputations can disrupt your space 2:50: Measuring competitive research effectively 4:20: How to understand the biggest players via keyword research 5:58: Why monetization models play a part 6:52: Acquisitions in your industry vs. ranking longevity 10:20: The importance of homepage link velocity 11:37: Why following Google’s updates is still important Show Links: Follow Ross on Twitter Follow Drew on Twitter Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Did your traffic plummet out of nowhere? This time, Google may not be to blame. Google updates, technical changes to your website, or even that new fancy plug-in – they’re all potential culprits to unpredictable (and not so ideal) results. However, if you’ve been finding success with a sound content strategy for some time, it’s only natural that your space matures. In this episode of Content & Conversation, CEO Ross Hudgens and Drew Page, Associate Director of Marketing, discuss the major players that may be encroaching on your industry. And additionally, how to understand and protect the true sustainability of your rankings.
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You Probably Weren't Hit By an Algorithm Update
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