You Say You Want Growth But You Control Everything | The Scaling CEO Podcast

In this episode, I sit down with Carla Larin, CEO of maxRTE, to talk about why CEOs often become the bottleneck in their own growth. We discuss the shift from strategy to execution and what it really means to let go as a leader. Carla shares how hiring the right people and aligning incentives can unlock growth. We also get into building a sales function from zero and making better decisions over time. We close with how she is thinking about AI and staying focused on real customer problems.