You'll Definitely Want Membership in This Elite Business Club

[Monday Morning Radio listeners are eligible to register for "Understanding TikTok and How It Can Turbocharge Your Sales," an invitation-only live video conference on June 18th. Sign up here.] Zero to $1 Billion in a relatively short time is the stuff that entrepreneurial dreams are made of. Yet, a number of recent starts ups have done just that. In his new book, Billion Dollar Brand Club, veteran journalist Lawrence Ingrassia takes readers behind the scenes to reveal the secret sauce used by Harry's, Warby Parker, Dollar Shave Club, Third Love, and other disruptors to take the express train to the top. Ingrassia, a highly regarded former senior editor at The New York Times, The Wall Street Journal, and Los Angeles Times, tells host and award-winning journalist Dean Rotbart that every company – regardless of its size or ultimate potential – can glean practical lessons from the entrepreneurs who he profiles in his book. Will you be the next member of the Billion Dollar Brand club? To order your copy of "Billion Dollar Brand Club," click here. Photo: Lawrence Ingrassia, Billion Dollar Brand ClubPosted: June 1, 2020Monday Morning Run Time: 54:15