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Your #1 Problem is No One Knows You Exist! episode artwork

Dec 13, 2023 19 min

Your #1 Problem is No One Knows You Exist!

from Biotech Best Practices Hosted by Dale Harrison, Owen Swift

Most biotechs, especially earlier-stage startups, worry obsessively about how good their product is or what the competition is doing. But seldom are those the things holding you back! Your biggest issue is that almost all of your potential buyers have no idea that you even exist and no clear idea of what you're offering. With a new product launch, it typically takes 12-18 months of intensive marketing before most people will even recognize your name and even longer to fully educate the market on why they should care.

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This episode is 19 minutes long.

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This episode was published on December 13, 2023.

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