Your 2026 Internet Marketing Plan: A Workshop for Home Remodeling Contractors

Ready to dominate your local market in 2026? This hands-on workshop walks you through creating a complete digital marketing strategy designed specifically for established home remodeling contractors.Host Carl Willis, CEO of Remodeling Marketing Team and author of "Internet Marketing for Home Remodeling Companies," breaks down the exact strategies his clients use to generate 3-5x more qualified leads while maximizing ROI.What You'll Discover:🎯 Goal Setting & Budget PlanningHow to calculate the exact marketing budget needed to hit your revenue targetsThe realistic percentage of revenue you should invest in marketing (hint: 6-15% for growth)Breaking down your budget across online, offline, and repeat business channels📈 Critical 2026 Marketing TrendsWhy AI search is reshaping lead generation (organic clicks down 61%!)How ChatGPT, Google Gemini, and Perplexity are changing the gameThe shift from voicemail to AI voice receptionistsWhy short-form video content is dominating algorithms🔍 SEO Strategy for ContractorsDoes SEO still matter? (Spoiler: YES - it's still your best ROI)The new SEO formula: Keywords + Local Pages + AI OptimizationHow to rank in AI search engines (AEO/GEO strategies)Case study: Plumbing company generating 65% of leads from organic SEO at $19.32 per lead💰 Paid Advertising That Actually WorksGoogle Local Service Ads optimization tipsWhy most pay-per-click campaigns fail (and how to fix them)The landing page strategy that doubles conversion ratesWhen to use retargeting and automation🌐 Website Conversion SecretsHow to increase website conversion from 5-10% to 20-30%The power of online booking and two-way SMS chatWhy you need multiple conversion opportunities before users scrollReal examples of 25-32% conversion rates⭐ Reputation ManagementWhy reviews are now THE critical factor for AI recommendationsHow Google's AI pulls from consumer reviews to make recommendationsAutomated systems to consistently generate 5-star reviews⚡ Marketing AutomationWhy speed-to-lead dropped from 15 minutes to 5 minutesThe 12-15 touches it now takes to convert a leadAI followup systems that contact leads within 2 minutesHow automation prevents leads from sitting for daysKey Takeaway: Most contractors don't have a lead generation problem - they have a lead conversion problem. This episode shows you how to fix both.Free Resources Mentioned:2026 Marketing Workbook: remodelingmarketingteam.com/2026-workbookMarketing Budget Calculator: remodelingmarketingteam.com/calculatorROI Calculator: remodelingmarketingteam.comGEO Rank Tracker: geoptie.com/geo-rank-trackerSchedule a Free Strategy Session: 888-350-7859 or remodelingmarketingteam.com/get-startedPerfect for home remodeling contractors, kitchen and bath specialists, and general contractors generating $500K+ annually who are serious about scaling their business in 2026.Episode Length: 75 minutesHost: Carl Willis, CEO of Remodeling Marketing TeamRelease Date: December 2024Send us Fan MailStop Driving. Start ClosingStop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology. What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?That's exactly what LiveSwitch does for remodeling contractors.Stop Driving. Start ClosingStop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology. Stop Driving. Start ClosingStop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.Visit us online - remodelingmarketingteam.comConnect with us on Facebook - https://www.facebook.com/remodelmarketingSubscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA