Your Ad Tests are Going to Need Solid Metrics : Episode 18

Episode 18 : Your Ad Tests are Going to Need Solid Metrics Tight budgets and stiff competition don’t leave much room for mistakes. Those are probably the greatest reasons why AD testing is so important. It takes away some of the uncertainty and allows an advertising campaign to be more rifled and less of a scatter gun affair. Optimal outcomes happens when the testing shows there is one particular ad that really sells and causes major profits to be generated. That is something any advertising manager wants to have happen. The concept of testing is pretty straightforward. You can have several ads running simultaneously and check the results to see which one is the best. That essentially is what Ad testing is all about. Source: http://ppcadsthatsell.com/ad-tests-going-need-solid-metrics/