EPISODE · Jun 4, 2026 · 8 MIN
Your Advocates Are Your Army — Grassroots Strategy for Lean Teams
from Policy Wins · host Quorum Analytics
A one-person public affairs team with five hundred engaged advocates isn't a small team. It's a force multiplier.In the final episode of the Small Team, Big Impact series, Tommy Zei brings in fresh research from the Beekeeper Group — a study of over one thousand constituents — to show why lean teams are sitting on more influence than they realize. Learn why waiting until a critical vote to build your advocate base is already too late, how to design campaigns that remove friction and actually drive action, and why the "action" isn't the finish line — it's the starting line.Your advocates are ready. This episode shows you how to ask.For more on the research featured in this episode, check out the Beekeeper Group's Future of Advocacy report.
What this episode covers
A one-person public affairs team with five hundred engaged advocates isn't a small team. It's a force multiplier.In the final episode of the Small Team, Big Impact series, Tommy Zei brings in fresh research from the Beekeeper Group — a study of over one thousand constituents — to show why lean teams are sitting on more influence than they realize. Learn why waiting until a critical vote to build your advocate base is already too late, how to design campaigns that remove friction and actually drive action, and why the "action" isn't the finish line — it's the starting line.Your advocates are ready. This episode shows you how to ask.For more on the research featured in this episode, check out the Beekeeper Group's Future of Advocacy report.
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Your Advocates Are Your Army — Grassroots Strategy for Lean Teams
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