Your Advocates Are Your Army — Grassroots Strategy for Lean Teams

A one-person public affairs team with five hundred engaged advocates isn't a small team. It's a force multiplier.In the final episode of the Small Team, Big Impact series, Tommy Zei brings in fresh research from the Beekeeper Group — a study of over one thousand constituents — to show why lean teams are sitting on more influence than they realize. Learn why waiting until a critical vote to build your advocate base is already too late, how to design campaigns that remove friction and actually drive action, and why the "action" isn't the finish line — it's the starting line.Your advocates are ready. This episode shows you how to ask.For more on the research featured in this episode, check out the Beekeeper Group's Future of Advocacy report.