Your AI Is Only as Good as Its Data

Everyone's racing to point AI at their customers. Dr. R. Sukumar has a problem with that. A former marketing professor turned founder of OSG, he's spent his career on a deceptively simple question: what do customers actually want — not what the historical data says they wanted. In this episode, he and Richard get into why most AI runs on shallow, backward-looking data, why the "law of averages" quietly kills good products, and why the companies winning the next decade will be the ones that own data their competitors don't have.