Your Amazon PPC New-to-Brand ROAS Blind Spot

What this episode covers

Episode 70 of Performance Marketing with Fexingo. Lucas and Luna break down a largely ignored metric in Amazon PPC: new-to-brand (NTB) orders and how they distort ROAS calculations. Using a case study of a supplement seller who saw 35% NTB rate but cut campaigns because blended ROAS looked weak, they explain why ignoring NTB leads to underinvesting in upper-funnel tactics like Sponsored Brands and Sponsored Display. They also share a simple spreadsheet method to recalculate ROAS including lifetime value from new customers. Essential listening for any Amazon seller managing PPC in June 2026. #AmazonPPC #NewToBrand #ROAS #SponsoredBrands #SponsoredDisplay #LifetimeValue #Ecommerce #PerformanceMarketing #PPC #AmazonAdvertising #CustomerAcquisition #Attribution #MarketingMetrics #FexingoBusiness #BusinessPodcast #Marketing #AmazonSeller #AdStrategy Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 9 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 23, 2026.

What is this episode about?

Episode 70 of Performance Marketing with Fexingo. Lucas and Luna break down a largely ignored metric in Amazon PPC: new-to-brand (NTB) orders and how they distort ROAS calculations. Using a case study of a supplement seller who saw 35% NTB rate but...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.