Your Analytics Are Not Even Scratching the Surface

What this episode covers

We're joined by Joe Schaeppi who is the CEO of 12trait. 12traits is a different kind of tool to understand your players. It doesn't look that much at what they did. Instead 12traits focuses on understanding the players through deep psychological insights. Why is understanding your players more intimately important? Well, it allows you to create experiences which optimize for healthy long-term engagement that in turn drives the LTV. After all, our players’s best interest is your company's best interest.

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Frequently Asked Questions

How long is this episode of Deconstructor of Fun?

This episode is 1 hour and 6 minutes long.

When was this Deconstructor of Fun episode published?

This episode was published on May 10, 2020.

What is this episode about?

We're joined by Joe Schaeppi who is the CEO of 12trait. 12traits is a different kind of tool to understand your players. It doesn't look that much at what they did. Instead 12traits focuses on understanding the players through deep psychological...

Can I download this Deconstructor of Fun episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.