Your Animations Already Have a Soundtrack ft. Joe Basile (Ep. 31)

Most motion designers add sound design at the very end of a project. But Joe Basile, aka The Chicken, says it should start at the very beginning. And once you hear why, the sequencing is hard to unsee.In this episode of the Styleframe Saturdays podcast, we sit down with award-winning sound designer and composer Joe Basile to explore what happens when audio and motion design collide from the very beginning of a project. Joe breaks down and reveals the sonic philosophy behind his Favorite Mix, including a technique borrowed directly from The Shawshank Redemption to transition music from non-diegetic to diegetic sound.From finding rhythm hidden inside an animation before a single note is played, to knowing exactly when to bring a sound designer into the room, this conversation will shift how you hear your own work.TIMESTAMPS:0:00 – Intro0:37 – Meet Joe Basile: The Chicken16:25 – Original Music vs. Sound Design vs. Sonic Branding21:52 – The Favorite Mix: Crack by Johan Eriksson23:55 – The Shawshank Technique: Diegetic vs. Non-diegetic Music28:53 – How the Attention Economy is Changing Audio Storytelling37:50 – When Should You Bring Sound Design into a Project?40:14 – The "Demo Love" Trap Explained43:23 – Pareidolia: Finding Rhythm Inside Animation53:54 – The Noise Experiment That Won a Motion Award57:03 – Challenges & Rewards58:43 – Favorite Mix Because…CONNECT & FOLLOW:Spotify → https://spoti.fi/3K8UDd7Apple Podcasts → https://podcasts.apple.com/us/podcast/styleframe-saturdays/id1607658120Amazon Music → https://amzn.in/d/0cziMYRNGUEST LINKS/RESOURCES:Joe Basile’s Website: https://www.thechicken.net/Cool Edit Pro: https://en.wikipedia.org/wiki/Adobe_AuditionWestern Carolina University: https://www.wcu.edu/Antfood: https://www.antfood.com/Source Connect: https://www.source-elements.com/products/source-connect/Johan Eriksson: https://johaneriksson.co/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnZzqyQomWzFCGInTeGkPJXMyxvK1dW26vWkVEuKsbTS4TNliMfUxpr1jxcvE_aem_FABFZpaZ4jop-TJJ4FmaiA“Crack” by Johan Eriksson: https://johaneriksson.co/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnZzqyQomWzFCGInTeGkPJXMyxvK1dW26vWkVEuKsbTS4TNliMfUxpr1jxcvE_aem_FABFZpaZ4jop-TJJ4FmaiAThe Shawshank Redemption: https://johaneriksson.co/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnZzqyQomWzFCGInTeGkPJXMyxvK1dW26vWkVEuKsbTS4TNliMfUxpr1jxcvE_aem_FABFZpaZ4jop-TJJ4FmaiASteve Reich: https://stevereich.com/“It’s Gonna Rain” (1965) by Steve Reich: https://stevereich.com/composition/its-gonna-rain/Hannah Churn: https://www.hannahchurn.com/Todd Churn: https://toddchurn.com/“Night Lights” by Hannah & Todd Churn: https://nightlights.tv/“The Breakout” by Mantas GR: https://mantasgr.com/the-breakoutAdobe Photoshop: https://photoshop.adobe.com/?promoid=HHJ4XB3V&mv=other&mv2=ahome&lang=enAdobe After Effects: https://www.adobe.com/products/aftereffects.html*Riverside: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=styleframesatLofi Cassette by Harrison Amer (theme music licensed by Premiumbeat.com, https://www.premiumbeat.com/home)Permissions granted by the artist(s).Our podcast celebrates Motion Ideation — the raw brainstorming, early-stage thinking and lightbulb moments that shape everything before a single design or keyframe exists. Because we believe great motion design starts with one Favorite Frame™ and the fresh ideas behind it.Styleframe Saturdays is a Formerle-branded podcast, and part of the Formerle brand family.*By making a purchase through one of our affiliate links we will get a small commission at no additional cost to you. Rest assured that we would recommend these products regardless of their commission-based opportunities.