Your Audience Can't Find You Because You're Posting Wrong

Your Audience Can't Find You Because You're Posting WrongGuest: Catherine Herd, Founder of Purple Panda Creative MarketingMost small business owners are posting on social media without a strategy—so their audience never finds them.Ever feel like you're shouting into the void on social media? Catherine Herd gets it. In this power-packed episode, she joins hosts Bernie Franzgrote, Percy Barr, and Wayne Pratt to reveal why most businesses post the wrong way—and how to fix it.Catherine shares stories from real-world marketing trenches, breaking down what happens when we post for ourselves, not for our audience. With her no-fluff approach, she shows us how to flip the script—so your content finally starts connecting and converting.If you’ve ever wondered:Why aren’t people engaging with my posts?Am I even on the right platform?Should I use automation tools like GoHighLevel?How do I write posts my audience actually understands?This episode gives you clear, practical answers. 🔑 What You’ll LearnWhy content written "for you" isn’t helping your customersHow to write social posts in your audience’s languageWhich platforms matter—and which ones are just noiseThe role of automation (GoHighLevel!) in saving your timeWhere you’re wasting content by not cross-posting in the right groupsWhen to outsource and stop DIY-ing your marketing 👥 Who This Podcast is ForStartup founders, solopreneurs, and scaling business owners looking to grow with content that actually works. 🎁 What Listeners Will GainActionable insights, hard-won lessons, and real growth strategies for smarter social media. 🔗 Guest Links & ResourcesLinkedIn: Catherine HerdFacebook: Purple Panda Creative Marketing 📺 Watch on YouTubehttps://youtu.be/MQebXBbUpZc🔗 Listen on Ghost: https://knack-4-business.ghost.io/your-audience-cant-find-you-because-youre-posting-wrong 💼 Sponsors (Top 3 Relevant for This Audience)WebIndexer – Turn your site into a 24/7 sales machine with AI-powered chat@Hive – In-person and online networking for real relationships and growthNotionhive – Beautiful, conversion-optimized websites that actually work 🙌 Special Thanks to Supporting ContributorsBernie FranzgrotePercy Barr | percybarr.comWayne Pratt | motive8u.ca 📣 Calls to Action💬 Let’s Hear from You! Leave a comment, question, or connect with us directly.📧 Email: [email protected] 🌐 Visit: canadagrowthnetwork.com👉 Want to grow faster? Join our $47 CAD/month Canada Growth Network membership for GoHighLevel access. First month just $1. Cancel anytime. Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.