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Sep 20, 2022 38 min

Your Audience Is Always Right

from HearSay

Language changes the way we view the world, politics, business, and products. Sometimes, it's totally intentional. Sometimes, it's not. But there is no doubt that the effective use of language can drive behavior. And that's what language strategy is all about. Finding the language that changes the game. President Lee Carter and CEO Michael Maslansky are joined by Partner Keith Yazmir to talk about how maslansky + partners invented language strategy, they discuss why certain messages resonate (and don't), and they also share some of their favorite Language Strategy wins: from Starbucks VIA® Instant Coffee to variable annuities.

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Your Audience Is Always Right

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How long is this episode of HearSay?

This episode is 38 minutes long.

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This episode was published on September 20, 2022.

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