Your Audience Isn't Your Entire Audience

How big is your audience?It's one of the first questions marketers ask before deciding whether an opportunity is worth pursuing.But it may be the wrong place to stop.In this episode of The Channel Buzz, Amiee Keenan explores why your company's email list, followers, and website visitors represent only part of your potential reach.When ISVs collaborate with partners, communities, other ISVs, podcasts, events, and industry organizations, their audiences begin to overlap — and expand.That creates something Amiee calls shared visibility.And that visibility matters because most buyers don't discover a company and immediately request a demo. They see it. Then recognize it. Then remember it. Eventually, when the right problem appears, they investigate.Amiee breaks down why marketers should think beyond registrations and last-touch attribution and start asking a different question:Whose audience could this opportunity put us in front of?If you're an ISV trying to increase awareness without building every audience from scratch, this episode will change how you evaluate partnerships, webinars, podcasts, events, and collaborative marketing.🐝 Buzzworthy Insight: Borrowed Audiences Build Shared Visibility.🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.Learn more about ⁠The ISV Society⁠