Your B2B Pipeline Is 20-40% Chaos — How to Fix Cross-Silo Revenue Leaks Fast

Your B2B company is losing 20-40% of top-line revenue to chaos. Most leaders don't even see it. Featuring Rick Partlin, CEO of The Revenue Game. Rick breaks down why most B2B SaaS companies bleed profit through cross-silo conflict, undefined selling processes, and a fundamental misalignment of purpose — and what to do instead. You'll hear why salespeople in major enterprises sell less than one hour per week, why you should ban the word "demo" from your org, and how to replace funnel-stuffing with a precision pipeline built on the diffusion of innovation curve. 🎯 Ask: do you make money WITH or FROM your customer? 💸 Cross-silo KPI battles destroy corporate profit 🚫 Stop filling funnels with people you plan to throw away 🔄 Replace "demos" with buyer-focused previews 🧭 Define your purpose before the demand bubble bursts ⏱️ Timestamps: 00:00 What is the revenue game and how do you win it? 01:00 Big purpose companies vs. mercenaries 02:45 When hiring mercenaries actually makes sense 04:00 Entrepreneurs who don't realize they're in a bubble 06:00 Making money WITH vs. FROM your customer 07:00 How Rick's auto industry roots shaped his approach 08:00 Cross-silo conflict and undefined selling rules 09:30 Why enterprise reps sell less than one hour per week 10:30 Why funnels and demos are costing you deals 12:00 Fighting complexity and chaos in 2025 13:45 Buyers need partners, not vendors 15:00 Using diffusion of innovation to build precision pipeline 🔥 Want to build qualified B2B pipeline without the chaos? Start here 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #B2BSales #SaaS #RevenueGrowth #SalesPipeline #RapidProductGrowth