Your Baby Is Ugly: The Truth About Getting Media Attention with Erin Saxton

My guest today is Erin Saxton. Erin Saxton is a highly sought-after Emmy nominated TV producer, PR expert and media executive who takes companies, products and people to the number one spot. She founded her firm, eleven Communications, in response to an industry need for a new kind of marketing: strategic yet multi-faceted precision communications. Saxton is best known for her connections and expertise in taking an idea and joining that idea with an instrumental plan and team to consult, connect, and direct the plan forward. eleven Communications continues her track record of successfully having a campaign hit the mark and stay at the top. In this episode we discuss media pitching, Barbara Walters, public relations, personal branding, brand visibility and content creation.Website - https://www.theerinnetwork.com/IG - https://www.instagram.com/saxtonerin/FB - https://www.facebook.com/erin.saxton.7LinkedIn - https://www.linkedin.com/in/erin-saxton-2213288/YouTube - https://www.youtube.com/@ThatGirlFromJerseyIn this episode you will learn:1 How to bridge the gap between your vision and media visibility — Erin reveals why most people pitch themselves wrong, how to craft messages that actually land with producers, and the difference between getting ignored versus getting invited.2 Why success isn't about charging the most, it's about serving with integrity — Learn how Erin built her business by refusing to take clients' college funds, why she fired herself from retainers that weren't working, and how authenticity beats aggressive pricing every time.3 The real conversation you need to have before pursuing visibility — Discover why knowing your true "why" (not the one you tell yourself) determines whether visibility will elevate you or expose you, and how to get brutally honest about what you're really chasing.“I knew I was contributing to something special and I built the research library for Good Morning America and we were moving buildings during my internship time and because I was I scheduled my internship there, I think I was there five days a week."- 00:11:39“My favorite personal Barbara story. I have a few, there's a few I can't say on it. Sorry. No, that's okay. The one that is cute is that it was my birthday with Barbara." - 00:34:09"I think there's usually like an eight to 10% return on pitching. So, you know, for your 20 outlets, if I pitch 20, I'm getting zero to two.” - 00:50:02Empowerography Live Conference 2026 | April 24th - 26th | Toronto, OntarioThe Empowerography Live Conference 2026 is more than an event, it’s a 2.5-day in-person experience designed to help women reconnect to their voice, their power, and their next chapter.From April 24–26 in Toronto, women from around the world will gather for deep conversations, powerful storytelling, hands-on workshops, and real human connection. This is a space where growth happens, clarity is found, and transformation begins—not through surface-level motivation, but through lived experience, shared wisdom, and intentional action.If you’re craving community…If you’re ready to be challenged, inspired, and supported…If you feel that pull to step into more of who you truly are…This is for you.🎟️ Tickets are limited.👉 Learn more and secure your spot at https://shorturl.at/NtvVFContact Brad:WebsiteInstagramLinkedInYouTubeX (Twitter)TikTok#empowerographypodcast #women #womensempowerment #empowherment #entrepreneurship #womeninentrepreneurship #empoweredwomen #empowerelevateeducate #MediaVisibility #PRExpert #ElevenCommunications #Authenticity #WomenInMedia #Entrepreneurship #MediaPitching #IntegrityInBusiness #ErinSaxton #contentcreation #theview #BarbaraWalters #publicrelations #mediaoutreach #brandvisibility #mediaexecutive #emmynominatedproducer #storytelling #interviewpreparation #prstrategy #networking #author #mentorship