Your Beauty BFF: The Adore Beauty Story | #126

In this episode of Add To Cart, we are joined by Tennealle O’Shannessy, CEO of Adore Beauty. From starting out in Kate Morris’ garage with a $12,000 loan from her boyfriend's parents to listing on the ASX in 2021 at a valuation of over $650m - it has been a wild ride so far. They now partner with over 150 cosmetics brands and stock 10,000-plus beauty care products. Today, they sell over $180m of product every year to over 800 thousand active customers. But as you hear from Tennealle today, they aren’t resting on their laurels and still consider themselves under dogs. In a wide ranging chat we cover everything from how Adore uses content to drive repeat purchases, why headless commerce is so important to their future plans and how they are leading the way in female leadership. And of course, I couldn’t let the chat go by without mentioning Tim Tams. Tennealle has been with Adore since August 2020 as CEO and has previously held a number of leadership positions at Seek - most recently Managing Director of Americas. As you’ll hear today, she is relentlessly focused on the customer and it shows in everything Adore is doing.Links from the episode:Adore BeautyBeauty IQ UncensoredSkincare SchoolBite-sized BeautySignet (sponsored)Shopify Plus and Aje (sponsored)Questions answered:What is Adore Beauty’s approach to content?What are the main differences you see between engagement on the Adore Beauty app vs the website? What can you tell us about the upcoming launch of Adore Beauty’s  private label?This episode was brought to you by…  Signet & Shopify PlusPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community