Your Best Client Just Asked to Go Out for Bid. Now What?

Your best client just said they want to go out for bid. No complaints, no service problems, no price issue.... they just want to know if there's something better out there. Here's the brutal truth: your value is real, but it's invisible, and a client who can't see your value can't defend you when a competitor shows up with a document. In this episode, Randy Schwantz breaks down the proactive service model, an account-level service calendar that turns everything you already do into something clients can see, expect, and miss if it's gone. One Charlotte agency built it and pushed retention from 91% to over 94.5%, keeping more than a million dollars a year that used to walk out the door. Listen now and find the 10 things you do for every client that you've never put in writing, before the incumbent's next renewal becomes your open door. Want us to tackle a real challenge you're dealing with? Submit your question using the link below. We read every question. We don’t respond to all of them—but the best ones get turned into episodes.If this episode was helpful, share it with a producer or agency leader who needs it.  Get more insights like this every week: 👉 Subscribe to the podcast & blog: https://thewedge.net