Your Blog is not a Publication

from The Animalz Content Marketing Podcast · host Animalz

Your Blog is not a Publication: https://www.animalz.co/blog/library-vs-publication/Jimmy: https://twitter.com/jimmy_dalyJan: https://twitter.com/janerikasplund

Episode metadata supplied by the publisher feed · Published Nov 1, 2018

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What this episode covers

Most SaaS blogs shouldn't be publications. They should be libraries. They should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode of the Animalz podcast, Jimmy and Jan discuss why the library approach works, how it can help you build a brand, and what you need to make the publication approach work.

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Your Blog is not a Publication

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