Your book builds your reputation | Ep 290

CarTalk with Kartik #290: Your Book Builds Your ReputationWhat should show up when buyers Google you? That's the question one of the CEOs I collaborated with asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.Before a CEO writes a book, I always ask them to look at their digital footprint. Because your book is not just a manuscript. It is a reputation asset.When someone hears your name, checks your company, or considers hiring you, they search. And what they find either strengthens your authority or creates doubt.A bestselling book, with Amazon’s sky-high domain authority, can help you take control of that narrative. It gives prospects a clear message, a stronger first impression, and a credible reason to see you as the expert.Your brand story already exists online. The question is whether you are shaping it. Remember - your book builds your reputation.This insight comes from page 160 of my book Product Marketing Wisdom - which just completed 67 weeks on the Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CarTalkWithKartik #BestsellingAuthor #CEOBranding #ThoughtLeadership #PersonalBranding #BusinessBooks #ReputationManagement #ProductMarketingWisdom