Your Brain Prices Effort — Why Drive Is Partly Genetic (Part 1 of 5)

Why do some people push relentlessly toward their goals while most settle into quiet desperation? Jonathan Doyle opens a five-part series on the science of drive with the finding nobody wants to hear: it's partly biological. Conscientiousness is up to 50% heritable, and Vanderbilt's famous fMRI studies (Treadway) show motivated brains firing more dopamine in the striatum and prefrontal cortex — while low-drive brains light up in the regions that compute cost. Your brain literally prices effort. But the series' good news starts here too: the pricing is trainable."Your baseline is not your ceiling." — Subscribe to The Daily Podcast with Jonathan Doyle for a new episode every day. Corporate speaking and executive coaching enquiries: jonathandoyle.co. Follow @jdoylespeaks on Instagram and Jonathan Doyle Speaks on YouTube.Enquire about booking Jonathan to speak:https://jonathandoyle.co/Connect with Jonathan on Instagramhttps://www.instagram.com/jdoylespeaks/Jonathan is on Youtube here:https://www.youtube.com/channel/UCpCYnW4yVdd93N1OTbsxgyw