Your Brand Doesn't Feel Luxurious for This Reason w/ Erika Maram

Ever wonder why some brands instantly feel trustworthy, luxurious, and worth paying more for?Most business owners think luxury branding comes from expensive logos, fancy design elements, or following the latest trends. In reality, it's about something much deeper. It's about how your brand makes people feel. In this Business Chaser episode, Erika Maram breaks down the psychology behind luxury branding and why how people feel about your brand matters more than the price tag. She shares the three principles luxury brands consistently use to create trust, authority, and recognition: space, tone, and restraint. You'll learn why cluttered branding creates confusion, how consistency builds authority, and what you can borrow from some of the world's most recognizable luxury brands to elevate your own brand experience.Connect with Erika:Website: https://erikamaram.com/Instagram: https://www.instagram.com/erika.maram/Chapters:00:25 Why luxury branding isn't about price01:10 What makes a brand feel luxurious02:25 How messy branding hurts authority03:25 Why consistency builds recognition04:25 The real meaning of luxury in design06:15 The power of space, tone, and restraint07:05 Why luxury brands avoid trends This podcast is brought to you in partnership with Liz Chapman & COUpcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.