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Your Brand Is Not Just Your Logo: A Maker’s Guide to Real Marketing episode artwork

EPISODE · May 19, 2025 · 12 MIN

Your Brand Is Not Just Your Logo: A Maker’s Guide to Real Marketing

from The Handcrafted Podcast: The Business of making things · host Paul Mencel

Most makers think branding means a cool logo and a few Instagram posts. But your brand is what people say about you when you're not in the room. In this episode, we’ll unpack what branding really means for your woodworking business, how to build trust and recognition, and simple ways to show up consistently—even if you hate marketing.Join the Network

What this episode covers

Most makers think branding means a cool logo and a few Instagram posts. But your brand is what people say about you when you're not in the room. In this episode, we’ll unpack what branding really means for your woodworking business, how to build trust and recognition, and simple ways to show up consistently—even if you hate marketing. Join the Network

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Your Brand Is Not Just Your Logo: A Maker’s Guide to Real Marketing

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Frequently Asked Questions

How long is this episode of The Handcrafted Podcast: The Business of making things?

This episode is 12 minutes long.

When was this The Handcrafted Podcast: The Business of making things episode published?

This episode was published on May 19, 2025.

What is this episode about?

Most makers think branding means a cool logo and a few Instagram posts. But your brand is what people say about you when you're not in the room. In this episode, we’ll unpack what branding really means for your woodworking business, how to build...

Can I download this The Handcrafted Podcast: The Business of making things episode?

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