Your brand is your identity w/ Jason Vana - Part 1

In this episode of Digital Transformation & Leadership Danny Levy talks to Jason Vana, Founder of SHFT Marketing and Marketing Director of US-based company Fusion Tech. He’s maybe better known on LinkedIn as Sassy Jason. SHFT Marketing is a branding agency helping businesses and nonprofits market effectively to generate leads and expand their reach. Danny and Jason get into the importance of having a reset activity, why you should always automate mundane tasks, the difference between brand design and your identity as a business, how to close the gap between B2B and B2C, the rise of LinkedIn for B2B, personal branding vs. corporate branding, how to build trust on LinkedIn and who is #sassyjason and why that happened.  If you enjoyed this episode you can get all of Jason's guides for content and branding here: https://shft.marketing/guides And the weekly SHFT Insider email here: https://shft.marketing/insider Jason's social media links: - LinkedIn: https://www.linkedin.com/in/jasonvana - Twitter: https://www.twitter.com/jasonvana Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us Apple Podcasts and Spotify to subscribe.