Your Brand Needs Lore, Not a Logo — with Andi of Oui We Studio

What if everything you thought you knew about branding was wrong? Heather Harris sits down with Andi, founder of Oui We Studio, to talk about what actually makes people obsessed with a brand. Spoiler: it has nothing to do with your logo. Andi introduces the concept of "lore" (think brand mythology), explains why your point of view is your most powerful marketing tool, and shares how human design can completely change the way you work and lead. They also get into AI, energy management, and why trying to appeal to everyone might be the thing quietly killing your growth. This episode is packed with the kind of clarity that makes you want to pull over and take notes. 🌐 Oui, We Studio https://www.ouiwestudio.com/ 🌐 Casa Noon https://casanoon.com/ 🎙 The Unschool Podcast https://www.ouiwestudio.com/unschool-podcast Follow Andi: 📸 Instagram — https://www.instagram.com/ouiwegirl 📸 Oui We Studio — https://www.instagram.com/ouiwestudio/ Branding and consistency are everything. Let Spark do the work for you—from setup to weekly execution. 👉 Talk to Spark » Spark Pro Global – sparkprosalon.com Spark Links: 📸 Instagram: @sparkproglobal — https://www.instagram.com/sparkproglobal 🔗 LinkedIn: Spark Pro Global — https://www.linkedin.com/company/spark-pro-global Heather's Instagram: 📸 @heather.tantrumsalon — https://www.instagram.com/heather.tantrumsalon