Your Brand vs Branding ft. Sammy Blindell, Episode 22

Part 1 of 2.  Sammy Blindell is the "Brand Builder". In this episode you will learn the important difference between your  "brand" and "branding". Essentially your Branding is your "trust mark". It is the symbolism, colors and feel that represents your company and business.  That is the visible part of your iceberg that shows your business. Your brand is the part of the iceberg that is under water. What does your company represent? What is your mission statement? Learn that your brand is how you contribute to society. That  is your BRAND. How do you show up? However what is your "fame name"? Sammy is the "Brand Builder" What is your brand promise? Her promise is defined in her fame name. She builds brands... Your brand promise must reflect what you do differently and better than your competition. Does your current brand identify and define your significant delivery of your product and  services or else your customers and potential clients are confused. She says, "Show up and shine!"  Sammy defines the process of Branding by defining your ideal audience. Who do you want  as clients? Think of and define your very best clients. Learn what is "Brandalism". Are you guilty of it? Listen and  Learn. What you are doing right and what needs improvement in your branding?Spell Brand backwords and you get DNARB.  It's in your DNA!  Here is a practical exercise to help you define your brand: "D" = What and  how do you BEST deliver your products and services "N" = Nurture: keep delivering low cost, big perceived benefit services that impresses your  client"A" =  Associate: How do you relate to your ideal client? What do they want? "R"  next show"B" next show,  Episode 23. To be continued on the next show. Tune in to Part 2 of Your  Brand vs Branding with an exclusive interview with "The Brand Builder" Sammy Blindell. Want to help a colleague?  Please SHARE this episode and others with a friend and colleague. CASTING: Do you think you would make an excellent guest on the Show? Email us at: [email protected]  For more details, your messages and comments, join the practice conversation at:  Official PRACTICE MASTERY Podcast Facebook Group:   https://www.facebook.com/groups/practicemasterypodcastOur MISSION of PRACTICE MASTERY Podcast is to produce high quality legacy content to teach, inspire and motivate listeners to move one step closer to achieving practice mastery in a wide spectrum of health practice.PRACTICE MASTERY Podcast is created and produced by Dr. Alan Chong. All content within the podcast is the exclusive intellectual property of Dr. Alan Chong, his heirs and assigns and is protected by Copyright 2021, Alan Chong. All rights reserved.