Your Branding is the Face of Growth —A.U.M.™ LIVE for financial advisors

A strong brand doesn’t just attract—it aligns, evolves, and drives business forward. Join Kalli Fedusenko, Advisor Marketing and Christopher Norton from Potomac for a candid conversation on how rethinking their brand helped reshape the trajectory of their company.If you’ve ever wondered if working on your brand is worth the effort, this episode gives you a real-world look at the strategy, challenges, and results from a firm that’s walked the walk.➡️ How brand clarity influenced their marketing, culture, and growth➡️ What worked, what didn’t, and what they’d do differently➡️ Advice for advisors thinking about refreshing their own brand✨ Brought to you by the Financial Planning Association (FPA).