Your Business Matters - What is more important in starting a business?

Welcome to “Your Business Matters”, a new series brought to you by EXIM Bank.  It’s a debate geared towards “Bringing Thought-Leaders together with thought-provoking ideas and methods on business matters to help grow your business.” Today’s topic: When starting a business, is it more important to do something you’re passionate about OR fulfill a need in the market?  Lisandra Rickards, Founder and CEO of Soul Career is Team Passion and Chairman of Wisynco Group, William Mahfood is on Team Fulfilling a Need! Comment below and let us know who won! The winner will be announced on social media! Visit EXIM Bank's Business Advisory Service at: https://eximbankja.com IG: @eximbankja Giving you the tools to grow your business!