Your Buyers Aren't on Google Anymore. They're Asking AI

Your demand gen strategy might already be obsolete, and your buyers are the proof.Kalyn Rozanski spent her career doing what most executives only claim to: seeing what's coming before it arrives. She co-founded a B2B innovation consultancy that grew to serve Starbucks, Procter & Gamble, and GlaxoSmithKline. At its peak, she stepped away to start over, because AI was reshaping the entire landscape, and she wanted to be on the right side of the shift.In this episode of the Revenue Problem Solvers Podcast, Kalyn breaks down how AI has fundamentally changed where B2B buyers do their research, and why most revenue teams are still optimizing for a funnel that's already shifted. She explains the difference between demand generation and demand positioning, why trend intelligence belongs in every revenue leader's toolkit, and what a practical Monday morning rebuild actually looks like.You'll hear her framework for testing AI sales tools using AppSumo, why month-to-month contracts are becoming the smarter strategic default, and why the decentralization of business may create more opportunity for founders and small teams than any previous era.Sponsored by Virtual Causeway. Everything Kalyn talked about, buyers researching through AI, demand positioning over demand gen, that's the exact problem Virtual Causeway solves for B2B teams. virtualcauseway.com and mention the show for a special rate.