Your Buyers Didn't Leave. They Went Anonymous.

Leads are down across the country. A recent Car Dealership Guy Temp Check found 52% of dealers reporting lower lead volume, and only 22% saying it's up. But here's the uncomfortable truth: leads were never the point. In this solo episode, Scott breaks down why the leads dried up, why the ones you do get are closing thinner, and what actually works now. Shoppers didn't stop shopping. They went anonymous, moved their research upstream into AI, and stopped filling out forms. The dealers who win won't be the ones chasing more leads. They'll be the ones who stay visible to the shoppers who never raise their hand. You'll hear how to work the two assets you already own, your database and your service drive, plus smarter conquest, using real intent from across the open web instead of modeled guesses. Less wasted spend. Sharper targeting. More of the buyers who are actually in market right now. Activated is the show for dealer principals and GMs navigating what AI is doing to automotive marketing. Listen now.