Your Buyers Might Not Be Who You Think

If you’ve ever been in the middle of a pre-launch and thought, “Is anyone even paying attention?” — this episode is for you. I’m sharing why quiet doesn’t mean your launch isn’t working, and what’s actually happening behind the scenes when your audience isn’t engaging.Hint: Your best buyers might be the ones saying nothing at all.In this episode, I cover:Why 70–90% of buyers are “silent lurkers”What’s actually happening during those quiet pre-launch periodsWhy engagement metrics can be misleadingHow buyer autonomy impacts your content and salesThe mindset shift you need to stay consistent (even when it feels quiet)Listen now to rethink how you measure success in your launches — and why quiet might actually be a really good sign.Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!