Your Calls Aren't Landing, Selling Shouldn't Feel Sleazy, and Your Metrics Might Be Misguided

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Jim Ahrens, Chief Value Officer at PFP Services, to dive deeper into the challenges and strategies behind effective outbound marketing. Picking up from Episode 27, we talk about where outreach efforts still fall short, how credit unions can shift toward a true service-driven culture, and which metrics actually measure outbound success. A huge thanks to our sponsor for this episode, PFP Services.  Credit Unions know that engagement is key to success. PFP Services brings expertise, resources, and passion to help you build strong connections with your members. Our goal is to grow your credit union together, forming lasting bonds every step of the way. Partnering with us means a mutually beneficial relationship with absolutely no cost! Visit familysecurityplan.com/credit-unions/ to learn more.