Your Clinic’s Marketing Is Broken. Here’s Why.

from PT Pintcast - Physical Therapy · host Jimmy McKay, PT, DPT | Physical Therapy Podcast

Most clinics say they need "more marketing."But what they actually need is a plan that works.Andrea Cheney is a healthcare strategist who’s spent 20 years leading in-house teams and advising growth-stage companies. In this episode, she teams up with Jimmy to break down what doesn’t work in healthcare marketing—and what actually moves the needle.???? Key Moments:The real job of marketing (hint: it's not social media)How to build a message that lands with patients AND hiresWhat C-suite leaders get wrong about digital strategyThe trap of thinking marketing = contentWhy most email campaigns fail before they even sendAndrea also shares:How to audit your clinic’s brand signals in under 5 minutesWhen to bring in creative help vs in-houseHow clinics should (and shouldn’t) think about AI in 2026???? Mic Drop Moment: "Don’t send an email just to send an email."

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This episode is 56 minutes long.

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This episode was published on February 2, 2026.

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