Your Coach Investment Isn't Expensive — Your Ego Is

Only suckers hire coaches. That's what they say, right?Mike and Ryan dig into why that mindset is keeping most business owners broke, burned out, and running on fumes. They talk through the real ROI of hiring a coach — including a $12,000 investment that returned three quarters of a million dollars — and why "I can't afford it" is usually just ego in disguise.They also get into the difference between doom scrolling Gary Vee at midnight and actually putting knowledge to work, how to find a coach that's actually worth your money (worldview alignment matters more than you'd think), and why the $20 book is still one of the best investments you can make.Mike also confesses to a weeks-long cat video spiral that derailed his entire self-improvement plan. He's fine. Mostly.Whether you're a brand-new business owner or you've been grinding for years and feel stuck — this one's for you. Stop waiting until you can "afford it." Start somewhere. Do it today.