Your Content Don't Rock n' Roll

from The Point: In Your Ear · host Barry Feldman

As a marketer, you hunt for copywriters and creative people capable of producing stuff. Given the need to deliver lots and lots of stuff, some companies settle for some pretty low-quality, low-cost stuff. It consists of words—keywords—not much more—not ideas—not opinions—nothing original or memorable. Isn't it time to shake it up, baby?

Episode metadata supplied by the publisher feed · Published Jul 16, 2013

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Your Content Don't Rock n' Roll

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