Your Content Needs to Match What People Search (EP97)

ChatGPT is lying to you about your keyword strategy. It has zero data on keyword volume, which means you could be targeting phrases that exactly zero people are typing into a search box.Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is OpusClip.A video repurposing tool that turns your long videos into short videos.Peek inside my toolbox.🎧 This week’s recommended podcast episode is You Might Also Like: The Tamsen ShowIt's a bonus episode on the Marketing Companion Show podcast.I break my self promises all the time. I used to justify it by saying I changed my mind or thinking I need to give myself grace. But every time I don't keep my promise, it tells my brain that I can't trust myself. There's this weird line between giving myself grace and holding my promises. I don't think there's anything ground breaking in this one but I did enjoy listening to the one promise tactic.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.