Your customer is cheering you on – Podcast episode artwork

EPISODE · Feb 24, 2026 · 6 MIN

Your customer is cheering you on – Podcast

from Ag Sales Professional's Podcast by Greg Martinelli

They want you to do a good job at selling to them Here’s a bold thought for today:  Your customer wants you to be a successful salesperson.  They want you to do a good job of selling to them.  They may not act like it, but they truly want you to do well when you call on them. As salespeople, we often get the feeling that customers are not on our side because we are trying to sell them something.  Even if we use a highly relationship style of selling, we still get that feeling.  It’s not that we feel like the enemy, but more like an adversary.  Listen in as we discuss how to change your view of your sales call audience!

Episode metadata supplied by the publisher feed · Published Feb 24, 2026

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Your customer is cheering you on – Podcast

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