Your Customers are Your Marketing, with Mark Schaefer

Marketing visionary and Peter Drucker menteee, Mark Schaefer delves into the evolving landscape of marketing. Schaefer emphasizes the transformative idea that "the customers are in charge", highlighting that a significant portion of marketing now occurs through customer-driven channels like social media, reviews, and word-of-mouth . Learn more about your ad choices. Visit megaphone.fm/adchoices