Your customers don't have to love your emails | Takeaways from Reply To

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsLet’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32.Ideas you don’t want to miss(03:47) Takeaway 1: Know your audience and tailor your strategy to their reality.(04:35) Takeaway #2: Always remember that your first sell is the internal team, not just the subscribers.(05:42) Takeaway #3: Weigh the pros and cons. We may be best serving our customers, even if they think we’re doing things wrong.(07:17) Takeaway #4: Know your lines. What matters to you as a brand? What matters to you for your customers?Links from this episodeTake a look at the emails we featured in Ep. 32Learn the amazing benign violation theory from Nick Guadio in Episode 9Hannah taught us the say-do gap in a LinkedIn post, but she also came on for an amazing episodeHear Rand Fishkin question standard business practices in Episode 30 (also hear about the SOC2 compliance requests they know they can tune outListen in on some of the hate mail Drizly got from Jared Jones in Episode 18Hear how Alex Sanfillipo of PodMatch tunes out insulting feedback in Episode 28Plan more effective emails with my Ecomm Playbooks or SaaS Success PackFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.