Your Dealership Is Losing the Customer Between BDC and Sales

In this episode, we break down how weak BDC-to-sales handoffs, unread CRM notes, bad appointment context, and salespeople starting from zero destroy dealership marketing ROI after the lead has already been created. We explain why dealers are losing customers in the gap between the appointment setter and the sales floor, and how better handoffs, reason codes, campaign context, and manager inspection can turn more leads into real showroom opportunities.